Our Story

It started with a question

In 2019, our founder Lina asked a simple question: why does natural have to mean ineffective? After years in the beauty industry watching brands greenwash their way to profits, she set out to build something genuinely different. Bloom started in a home kitchen with three formulations and a commitment to radical transparency.

Growing with purpose

Today Bloom serves over 50,000 customers across 12 countries. We have never taken venture capital, never compromised on ingredients, and never tested on animals. Every product is still formulated in-house, produced in small batches, and shipped in fully compostable packaging. Growth means nothing if it comes at the cost of our values.

The Bloom Journey

Key milestones that shaped who we are today.

2019

Kitchen Table Launch

Lina formulated the first three products in her Portland kitchen and sold them at a local farmers market.

2020

Online Store Opens

Launched bloom-botanicals.com and sold out of our first production run in 72 hours.

2021

B Corp Certified

Earned B Corp certification on our first application, scoring in the top 5% for environmental impact.

2023

Featured in Vogue

Vogue named our Radiance Face Oil one of the top 10 clean beauty products of the year.

2025

50,000 Customers

Crossed 50,000 happy customers in 12 countries while maintaining zero-waste production.

Our Team

The People Behind Bloom

A world-class team dedicated to your success.

Lina Moreau

Founder & Formulator

Former cosmetic chemist who left the industry to build something she could be proud of. Lina formulates every Bloom product herself.

Sam Oduya

Head of Sourcing

Travels the world to build direct relationships with farmers and cooperatives. Sam ensures every ingredient meets our ethical standards.

Ava Chen

Creative Director

Shapes the Bloom brand from packaging to photography. Ava believes sustainability and beauty should never be a trade-off.

Diego Fernandez

Operations Lead

Keeps the studio running smoothly and manages our zero-waste production process. Diego is the reason every order ships on time.

50k+

Happy Customers

100%

Natural

Zero

Waste